As it is quite well established by now, simply having a business is not going to be enough now. Without a strong online presence, it is almost impossible to beat the competition and achieve success. Both the buyers and sellers are on the internet now. Whatever be the business sector your company falls under; chances are more than 40% of the industry’s customers look up for potential service providers online.
Without a good local SEO, your business will fall behind in this race. Digital Marketing Manila is a top local SEO company in Philippines and here, we guarantee your business the exposure and recognition it deserves.
Local SEO comprises of organic techniques to streamline your online presence for highly targeted, location-specific business searches. It helps you to connect with the local market and build a loyal customer bases closer to home.
It involves applying the same old ways of traditional search engine optimization processes, but with extra emphasis on highlighting its geographical location to attract the customers within a certain radius. Conventional SEO tools such as link building, on-page optimization and content management can get you the traction on a broader, more generic sense. But for dominance over your neighboring rivals, you need something extra. Our services of local SEO in Philippines give you exactly that.
Local SEO practices ensure that your website and online directory listings have a good visibility from a local perspective. It optimizes all your online profiles and information and integrates them with your local information so that it shows up in the first page of area-specific searches on the internet. It works through some express optimization activities:
Your business has already undergone a pretty detailed SEO strategy and you are sure it sufficiently updated from the core to draw all kinds of audience attention. But if you are thinking of a more area-specific success, local SEO activities are key to it. For example, if you are the owner of a new pizzeria in UP Village or run a construction business from one of the commercial buildings in Makati, you will need to access local SEO services in Philippines to beat the competition and be on top.
A Local SEO expert or a SEO consultant at Digital Marketing Manila would go through your entire online persona and analyze every bit of information available on the internet about you or your business to formulate a minutely researched audit result. The process of evaluation is exhaustive and done with sheer attention to details so that you can make a well-informed decision on how to evade the risks and utilize the opportunities to your benefit. The audit usually takes place over five extensive steps conducted by our Local SEO expert team. The steps are:
Step 1: Gathering your business information – company objectives, website URLs, social media profile credentials and previous digital marketing efforts.
Step 2: Conduct end-to-end inspection of all the provided data with a combination of manual efforts and SEO tools.
Step 3: Sort and organize the audit results and review it for drawing relevant conclusions. In this step, recommendations for further improvement of the online presence is derived, which helps in the next step.
Step 4: A local SEO audit report is created for the customer and other involved parties to read through and understand the shortcomings of their online marketing efforts. Our skilled consultants will be available for you to discuss the report and clarify any confusion you might have about it.
Step 5: Once the client is clear of the local SEO audit report, an action plan is chalked following a brainstorming session to arrive at the specific local SEO strategies that would help improve your area-specific rankings and integrate the same in all the places online where you have your presence.
Having an authentic and consistent NAP information is most crucial for the success of your local SEO strategy. NAP stands for Name, Address and Phone Number – the three main pillars of locally optimizing your business. We make sure that your NAP information is updated and mentioned in all the important pages of your website, blog and social media platforms, since these are the three basic things that a local client would identify and reach out to you with.
The title and metadata of your website are elements of the code written during web development to reflect the nature of your business in short. These are the behind-the-scene facets of SEO as title tag, meta-tags and metadata are the pieces of information that speaks to search engine crawlers and communicate with relevant information upon search request. We pay close and careful attention to include location-based keywords in these elements and make them catchy and interesting, so that your business can cut through the ocean of search results that Google, Yahoo or Bing generates for every ‘Enter’ hit.
Digital Marketing Manila will secure your business site effective backlink opportunities from renowned and reputed third party websites, thereby improving your credibility to the local customers.
The name of your business must be prominent in local directories and business listings to appear higher up in the search ranking. Our local SEO services includes being on the lookout for all related citation sites and get your business enlisted there for publication.
Google is by far the most used search engine globally, taking up more than 70% search hits all the time. It is essential that your business is optimized with Google from head to toe. The search giant offers the free service of its listing platform, Google My Business for local companies to put up their NAP information, business description and pin their exact location on a Google Map. We help you optimize your Google My Business listing by ensuring all the provided information are accurate and aligns with positive lead generation.
Social media is essential in almost all sorts of digital marketing solutions nowadays, and local SEO is no exception. In fact, it is quite intensely associated with localized searches, thanks to community building and mutual sharing features. Digital Marketing Manila handles your social media platforms to streamline it with your local SEO campaign as well.